And Who Will YOU Be Today?

TRUE FACT:  On November 17th the University of California system announced that students, employees, alumni, and others will be able to use their “lived name” rather than their legal name when interacting with the system.   A lived name is a “self-chosen personal or preferred professional name.”  The announcement describes this policy as a “milepost in the University’s commitment to equity and inclusion for all.” 

A noble sentiment, to be sure.

BUT…..

……here are a few dispatches from the Department of Unintended Consequences:

—  Latrell W., a junior at UC-Berkeley, took advantage of this policy to rename himself “Usher,” in honor of the R&B heartthrob.  He told reporters that his “luck with the ladies” increased ten-fold in the days that followed.  NOTE:  Late last night Mr. W was shot in the leg by Nicole R., an Applebee’s waitress who claimed “that scrawny son of a bitch lied to me about who he was.  I gave my heart to him, as well as the keys to my 2009 Corolla.  I’m just sorry I didn’t hit an artery.”

—  Robin G., a sophomore at UC-Santa Cruz, now goes by the name “Hummus.”  She told University Life: “As a vegan, I can no longer accept being named after a bird, which is a form of meat, and meat is beyond gross.  I hate my parents for giving me this name when I was too young to know what was going on.  I truly despise them.  But I love hummus.”

— Mitch L., a senior at UC-Irvine, has become “Zanzibar.”  Why Zanzibar?  “I did my capstone Political Science paper on the letter Z, and Zanzibar is — by far — the coolest semi-autonomous region in Tanzania!  By the way, have you ever tried snorting dried bird suet laced with cayenne pepper and cinnamon?  Whoa!  Most.  Intense.  Rush.  OF A LIFETIME.”

—  Madeline R., a 52-year-old Professor of Humanities at UCLA, is now “Genitalia.”  She informed her Industrial Poetry seminar on Thursday that “today I am choosing a name that reverences my blossoming and my recent divorce.  My former husband never comprehended the essence of my chakra in the 27 years we were married, not for a moment.  Behold Genitalia!

—  Tyrell P., a UC-Riverside sophomore from Jamaica, has changed his name to “White Privilege.”  His reasoning is straightforward:  “Oh, mon, nutting gives me more pleasure than messing with the minds of white people!”

And nothing should, WP.  Nothing should.    

 

 

 

Core Competency

The November 13th hard-copy edition of The Chronicle of Higher Education includes a full-page, two-sided, construction-paper-quality insert highlighting the rankings of the University of Florida on six dimensions, including Innovation Impact (#1), Best Public University (#6), and Best Value in Public Colleges (#2).

That’s all well and good for the Gators, but what can a school do if it doesn’t fare well on the dimensions that are typically ranked by sources such as U.S. News & World Report?  

Well, hello, McKinsey & Company!  The New-York based consulting behemoth has stepped into the breach.  For a flat fee of $75,000, it will track down a publication that has given your college or university a high rating on a dimension that can be used in advertising and recruiting.  Here is what they’ve come up with for a few of their recent clients:

—  Mississippi State University:  3rd-lowest rate of gonorrhea among undergraduates in the Southeastern Conference (STD Annual Review)

—  University of Tulsa:  The only school in Oklahoma where over 30% of graduating seniors know the difference between it’s and its (Writers’ Quarterly)

—  Gettysburg College:  Offers more flavors of Ben & Jerry’s at the Campus Creamery than any other school in Pennsylvania (Lick Monthly)

—  DePaul University:  Ranked #4 in percentage of deceased alumni who enter the Catholic section of heaven without a forced layover in Purgatory; ranked #6 in percentage of undergraduates whose prayers to God for assistance during final exams are answered directly by a member of the Holy Trinity rather than a low-ranking angel (Vatican Daily)

—  Oberlin College:  Ranked #5 in percentage of philosophy majors who can distinguish between post-modernism, Post Raisin Bran, and the U.S. Postal Service (Foucault Institute Journal)

—  Yale University:  Ranked #1 in “Harvard Envy” among top-tier institutions in the Northeast (Center of the Universe Digest)

NOTE:  McKinsey will refund, with interest, your $5000 deposit if it fails to find, within 30 days, a publication that ranks your school #5 or higher on something.  Seriously, can your institution afford to pass up an offer like this?